September PR Newsletter
Now that you are Club VPPR
Would you rather give a presentation to a full house in your club meeting, or the same 5 people every other week?
Read on to learn how some simple steps can turn your club into a powerhouse of skilled, motivated individuals.
- Ensure you have an inviting club environment to attract new members
- Articulate the benefits of your club
- Identify 1 or 2 ideas that might add 2 - 3 guests at every meeting
- Convert 5 - 10 guests into new members in every PR campaign
- Reinvigorate your club
Action Plan to Realize Gains on a PR Campaign
- Plan your OPEN House several months in advance
- Reach out to community businesses in the surrounding area
- Each person on your PR committee should review businesses in the vicinity of the meeting location
- Survey the businesses and come up with 2 or 3 that also align with your club vision
- Identify a point of contact in each business
- Join local business organizations to extend your network of potential members or new clubs
- Your local Chamber of Commerce is a possible way to reach influential business owners
- Make it clear to new contacts your mission is to grow your club by sharing the benefits and values of Toastmasters
- Encourage diversity in your club to make it stronger
Businesses to Target - Ask these Questions
- What types of business can you reach within a 3 miles radius of meeting location?
- What work do they do?
- Do they need Toastmasters?
- Do they have at least 15 employees?
Polish up Marketing Materials
- Ensure that Toastmasters International branding is used - check the Brand Portal for more information
- Prepare a club information packet with membership forms, TI Magazine, business cards, etc.
- Utilize PR and Advertising options as needed
- Exhaust all free public relations venues for publicity
- Create Press Releases for promoting events on a regular basis. A press release template is available on the TI site
- Pay for advertising as needed, such as in the Spring/Fall Conference booklets
- Obtain and use Business cards for all club members and officers
Opportunities to Improve or add Value to Club Meetings
- Capture significant events and fun memories from your meetings by adding a reporter role to the meetings. This could be the secretary or VP-PR office; however, it would be best to rotate the role from time to time to ensure that folks don't get burnt out - also ensure that you are capturing different perspectives from the club. These would be pictures taken (at least one really good photo) during the meeting and a saying or quote from the meeting that was insightful or meaningful or fun, or a caption to go with the picture, or something to that effect
- Consider recording the meetings (with permission from participants - use TI's photo and video release forms to capture consent)
- Provide a snippet for Facebook
- Take pictures and post them on social media or club website
- Assign someone to take ownership of social media updates
- Start a blog - add this to your club website. This would use information pulled from the reporter role.
- Start and end the meeting on time, every time
- Start a Club Newsletter. Set the expectation for how often it is published.
- Share responsibilities for PR efforts with all club members and ensure that credit is given where due
- Ensure that every role player has a backup and is responsible for reporting on assigned tasks
- Implement a Toastmaster Recognition Program for your club - feature this as part of your PR efforts
Eddie Gichuhi, DTM
Public Relations Manager
Toastmasters District 54